Manager: Hollister Rally to finish in the black - Free Lance News : Economy

Manager: Hollister Rally to finish in the black

Font Size:
Default font size
Larger font size

Related Stories

Posted: Monday, July 8, 2013 12:00 pm | Updated: 2:22 pm, Thu Jul 25, 2013.

For the first time in a while, the Hollister Rally will finish in the black financially.

That was one of the major stories from the revival to the city’s signature event in downtown Hollister on Friday and Saturday, according to the rally's manager.

Organizers haven’t crunched all of the numbers yet to provide details, but rally Manager Mark Cresswell from North Carolina-based Worldwide Dynamics said the event will end with a positive financial result.

The rally over the weekend was the first one since 2008, after which the city canceled the event due to a $200,000-plus loss for the local government.

“It’s possibly the first time in a long time that the rally is in the positive,” said Cresswell on Monday after not sleeping in five days and finishing overnight trash pickup. “There’s no red ink here. It’s going to be a big deal.”

A large reason for the projected success was that Cresswell secured a lot of the revenue commitments before the event took place over the July 4 weekend. He also had handed over a $230,000 check to the city so Hollister could cover its expenses without worrying about the money end.

In summarizing the event Monday, Cresswell pointed to finances as the “major story” out of the rally. He was particularly pleased with beer and liquor sales, he said, while all of the involved nonprofit groups and rally organizers got together Monday morning and went to Wells Fargo for a money count.

While there is no official attendance figure – and Cresswell acknowledged there’s “no way” of getting an accurate count – he said he would guess there were between 40,000 and 50,000 visitors.  

“I think the general attitude of the public was awesome,” said Cresswell, pointing out that many people particularly enjoyed having the motorcycles parked back on San Benito Street.

He has high expectations for the event moving forward.

“I’ve got big plans for Hollister,” he said. “California better be ready.”

More about

More about

  • Discuss

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.


  • CELESTIAL posted at 3:41 pm on Wed, Jul 10, 2013.

    CELESTIAL Posts: 6

    Job well done Mark, you deserve all the credit!

  • ray posted at 3:46 pm on Mon, Jul 8, 2013.

    ray Posts: 4

    Mark, well done looks like everyone is coming out a winner here especially Hollister business, again well done it can only improve

  • kizer posted at 2:33 pm on Mon, Jul 8, 2013.

    kizer Posts: 135

    I was really impressed with how the rally was run. Obviously the folks who ran the rally had experience and it showed. The bikes back on San Benito was a no brainer. Great job and I can't wait for next year.

  • anothercomment posted at 2:28 pm on Mon, Jul 8, 2013.

    anothercomment Posts: 404

    Mark, I would love to see something like the Buffalo Chip. Great overall event for a comeback. I feel it will get bigger and better with good management. The old frumpy people need to look at the good and put up with the little inconvenience for the three days.

  • Marty_Richman posted at 1:41 pm on Mon, Jul 8, 2013.

    Marty_Richman Posts: 1078

    The rally appeared to be well organized and well laid out to me. I talked to many people and the overwhelming sentiment was that it was really good. Bike back on San Benito is a big plus, people to see and be seen, you can't see or be seen on the side streets,

    I do not believe that the rally has to make money to e a success, we just cannot suffer a large loss. Anywhere near break even is a plus - we are branding the city and people will come back. After you add in all the financial and economic benefits for everyone involved - a near break even is actually a BIG plus. Even a small success is better than a large failure. We are on the right track, steady as she goes and start planning for next year. .

    Thanks especially to all who volunteered their time and energy.

    Marty Richman

  • Hometown Girl posted at 12:52 pm on Mon, Jul 8, 2013.

    Hometown Girl Posts: 435

    I have to admit the bikes back on San Benito Street were awesome! I could tell the bikers were very happy to have the main drag back. It was very crowded for the pedestrians at peak times though. It was nice to see the Vets Building and courtyard utilized for a large community event. There was a lot of good food downtown; both restaurants and vendors. I guess the folks that said the rally could not be stopped or brought back after a five year absence have something to think about now. Nice job Mr. Cresswell. Hope to see ya next year!